I have heard this time, and again, that some person, or even a company, will guarantee you a #1 position on Google, or perhaps, on all the major research engines. As a extended time optimizer I consider it’s time to set the record straight… or at least enable website owners know the true fact about this guarantee of positioning.
Let’s take in a consider a uncomplicated super market. In my area a single of the biggest in Stop & Shop. I can’t be sure of what is large within your area so fill inside store name with whatever is really a major grocery store inside your area. OK… now I will guarantee you that sometime this year you happen to be able to purchase Pork Loins for $.99 pound. I am going to guarantee you this simply because I know they put them on sale each six or so months so I am certainly sure that they will do this during the next year. Hmm… but, what if the cost of pork goes up to $5.00 per pound? At $5.00 per pound the grocery store simply can not put pork loins on sale for $.99 pound. It’s just not going to happen! So… now back to my guarantee… oops… the basics changed and I can not deliver on my guarantee. Now what? Well, because I very have no influence or manage more than Stop & Shop (or your local supermarket) I cannot make them sell pork loins for $.99 per pound. Now I cannot deliver on my promise! That is where Jackie Gleason would say something like “Me and my biiiiiiig mouth!”
Can the personally acclaimed SEO guru who sold you a bill of products that he can guarantee you a top listing on Google manage that research engine? Can that guru control any research engine? Is that individual really going in order to deliver on this promise? Hmm… what occurs when he doesn’t?
Funny factor is that in most cases that I have seen, the organizations that guarantee you benefits commonly do not even jobs on your site, or jobs quite little on it. Following six or so months you realize you have been bamboozled and the company disappears, doesn’t return calls or emails, or generally leads you on and on and on and on.
No a single can guarantee that Google will list you anywhere… allow alone the #1 position. You ought to steer clear of any person who guarantees that they can get you listings. Chances are, if they do excellent jobs and retain their nose to the grindstone, they can get you some beneficial listings. I just want you to understand that a guarantee is inside the general area of “make believe”.
Also, what do they supply for your guarantee? Guarantee or what? Is there something to entice you even more? Well, it much better be good. Typically I have heard in the guarantee becoming “If we do not get your results, we’ll jobs for an additional two months for free!” Wowee!!… Well, if they did absolutely nothing for the very first six months, chances are they will do absolutely nothing for ones next two! LOL!
Now, on your side of the fence, you possibly are hesitant, need some sort of assurance that something will happen for ones money you might be looking to purchase SEO. That is very, very understandable. No a single can blame any company owner for being apprehensive, specifically with online services that you can’t incredibly judge for effectiveness, or using a company that you simply have no idea who they are, what they will do, or if they’ll even do it. Personally, I can incredibly empathize with this situation. I wonder if all SEO people can.
It is also argued that a standard corporation owner has invested a important sum of income into Yellow Pages ads, or billboards, or TV spots. Yes, this is an investment and no, there’s no guarantee. Nonetheless you possibly can see the TV commercial, the Yellow Pages ad as well as the billboard touting your company name. But, remember there’s no guarantee.
It’s a hard situation. We as SEO folks simply, honestly that is, guarantee you a listing. I can guarantee you will see my work inside source code of the site, and from the back links that you simply will find pointing at your site. I wish I could guarantee you that Google would list you at #1… but I just can’t. I can not since I’m honest, I work ethically and I’m not heading to lie to you.
What I can guarantee is that I will do my best to obtain that #1 spot for you. I will jobs difficult and lengthy to acquire you there. I will put into method extremely program that I know. I will do everything by the book, and I am going to keep my mind open to every new idea that comes along. I just simply won’t lie to you and tell you that I’ll really get you #1 listings.
I hope I haven’t come across as trying to sell you on my business. Of course I don’t would like to be inside poor house, but I’m writing on behalf of all honest, ethical and reputable SEO folks out there. I believe the air ought to be cleared concerning SEO guarantees and make people understand that proper optimization methods are practices by ethical firms but guarantees just cannot be real.
I hope I have shown each sides of this fence and have helped company owners understand why the individuals who say they can’t give you a guarantee are more than possibly the ones you ought to be generating firm with. Chance are high that you’ll get burned by those who say they can, will and do guarantee top listings on any research engine. Bottom line is… no one individual or business has any manage more than the major look for engines that will give them the power to create your web site show up in any particular position inside look for engine results.